Design

Design was something I never thought I would have much interest in, let alone love. I was thrown into the world of design through Everyday California. While working with the owners to identify, shape and push forward the brand that is Everyday California, I was forced to learn and embrace design as a key element in defining a brand. We already had a stellar logo to work with in Brutus the bear. I’d found his voice through the written word. My next step was to explore design in fashion, to express what Everyday California meant to be worn. Below are a few examples of what I created.